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Scroll Media

Tools & Resources
for Social Growth

Free assessments, digital products, and service pages — everything Scroll Media has built to help Cincinnati businesses grow on Instagram.

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Lead Generation
Free tools to assess your Instagram and start the conversation
6 tools
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The Cincy IG Manual
Free · 13 sections · ~10–12 min read · Master Nurture cascade on email submit
Free
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Lead Magnet · Live
Cincinnati IG Audit

18-item self-scoring Instagram audit for Cincinnati local brands. Interactive scoring, email-gated diagnostic, Calendly walkthrough on results. Cold-email + organic distribution.

Free Tool
The 7-Second Impression Test

Evaluate your Instagram profile's first impression — the bio, grid, and highlights — against the 7-second attention window.

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Free Guide
Instagram Profile Optimization Guide

A complete 5-part framework for turning your Instagram profile into a silent sales page — bio, link in bio, pinned posts, highlights, and grid.

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Free Framework
Performance Targets Framework

A public explainer that shows how Scroll Media sets stage-based benchmarks, weights metrics, and calculates monthly performance scores — useful for client education and report context.

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Inside the Build · Vol. 01
Scroll Funnel System · public

Inside the Build Vol. 01. Three-layer funnel, 40/35/25 mix, formats, hooks, CTAs, and metrics by stage. Email-gated free guide.

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Public Methodology
The Scroll Content Engine

Public explainer of the five-step engine every post moves through: Idea, Format, Curiosity, Data, Audience. Zone 02 of the Scroll System. Sharable methodology surface for prospects and clients.

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Internal · Preview
Scroll Funnel System · internal preview

Same guide, gate bypassed. Use for internal QA, copy review, walkthroughs, and screenshare. Never share this URL with prospects.

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Internal Resources
Team-only guides, SOPs, and operating documents
18 resources
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Chase Scrolls + Scroll Media Content Strategy
Core strategy, scripted execution, Notion operating system, and weekly performance context
10 Links
Core Strategy Docs
Strategy v4 Calendar v2
Notion Operating System
Notion Hub Notion DB Notion DB Notion DB Content v4
Weekly Context + Reporting
Internal Tool Apr 27 Mar 23
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SOPs & Team Guides
Delivery team operating standards and execution guides
1 Doc
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Weekly AM 1-on-1 Reports
Weekly coaching email — performance data, strategy signals, WoW trends
1 Report
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Client Accounts
Account homebases, performance pages, and client-facing documents — internal use only
7 accounts
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Carl's Deli
@carlsdelihydepark + @carlsdelifindlaymarket · Cincinnati deli · Hyde Park & Findlay Market · Since April 2026
2 Docs