AM 1-on-1 Prep

Riley Walker

• Top Reel Engagement — Scale It — The highest-performing reel with 1,758 reach and a 14.7% engagement rate clearly resonates with the audience. Replicate this authentic, option-focused messaging and format in upcoming reels to maximize reach and engagement.
• Monthly Reach & Saves — Fix Urgently — Despite strong weekly growth, monthly reach (25%) and saves (17%) are drastically below target, signaling inconsistent content cadence and insufficient amplification. Prioritize increasing post frequency and boosting top-performing reels immediately to close these gaps.
• Content Cadence — Align With Monthly Goals — Publishing only 1 post and 2 reels this week is insufficient to meet monthly pacing targets (currently at 10-25% of goals). Develop a clear content calendar to increase volume and maintain steady weekly output to hit monthly floors.

• Top Reel Reach & Engagement — Scale It — The highest-performing reel with 2,307 reach and 10.5% engagement rate clearly resonates. Prioritize replicating this style and messaging in upcoming reels to maximize reach and engagement.
• Saves Metric — Immediate Fix Needed — Saves are critically underperforming at 35% of monthly pacing and down 37% WoW. Develop content specifically designed to encourage saves, such as actionable tips or exclusive offers, to boost this key retention metric.
• Saves & Shares Below Floor — Adjust Strategy — While reach is pacing well above target at 130%, saves and shares are significantly below monthly floors (35% and 75% pacing respectively). Rebalance content focus to drive deeper engagement actions, not just reach, to meet overall account goals.

• Top Reel Reach — Scale It — The 'Green with envy' reel delivered 2,170 reach with a strong 4.65% engagement rate, outperforming all other content. Prioritize replicating this style and messaging in upcoming reels to capitalize on proven audience interest.
• Saves Metric — Fix Immediately — Saves are critically low at 6% of monthly pacing despite a 100% WoW increase, indicating weak content stickiness. Develop and test more save-worthy formats or CTAs in reels and posts to improve this key retention metric.
• Monthly Pacing — Address Gaps — While reach is slightly ahead at 73%, saves (6%) and shares (46%) are drastically behind target, risking overall campaign goals. Adjust content strategy to boost engagement actions and increase posts beyond just reels to meet pacing benchmarks.

Emily Krintz

• Top Reel Bounce Class — Scale It — The 'DEFINE BOUNCE' reel delivered the highest reach (1,434) with solid engagement (2.58% ER). Replicate this format and theme across more reels to capitalize on audience interest in unique fitness offerings.
• Saves Metric — Fix Immediately — Saves are critically below floor at just 5% of the monthly target despite a 100% WoW increase. Prioritize content that drives saves, such as workout tips or routines, and test stronger CTAs to improve this key engagement metric.
• Saves & Shares Pacing — Urgent Strategy Shift — While reach pacing is strong at 96%, saves (5%) and shares (26%) are severely lagging, risking overall account health. Adjust the content mix and posting cadence to focus on shareable, save-worthy content to hit monthly targets.

• Advocacy Leadership Post — Scale It — The top post with 932 reach and nearly 25% engagement rate shows strong audience resonance. Replicate this authentic storytelling format and leadership announcement to boost reach and engagement further.
• Saves Metric — Fix Immediately — Despite a 300% WoW increase, saves are pacing at only 23% of the monthly target and remain critically below floor. Prioritize content that drives saves, such as save-worthy art tips or exclusive previews, to close this gap.
• Monthly Reach & Saves — Adjust Strategy — Reach is at 58% of monthly target and saves at 23%, both significantly behind expected pacing. Increase post volume and optimize content for saves and shares to meet monthly floors and improve overall account health.

Rachel Dina

• Top Reel Engagement — Scale It — The custom shoe fitting reel delivered 512 reach with a strong 5.27% engagement rate. Prioritize replicating this content format and messaging to leverage high engagement and reach.
• Saves Metric — Urgent Fix — Saves are critically low at 25% of monthly pacing despite a decent engagement rate. Implement immediate tactics to encourage saves, such as clearer calls-to-action and content designed for long-term value.
• Monthly Reach Pacing — On Track — Reach is pacing above target at 106%, but saves and shares lag significantly behind. Adjust strategy to balance volume with deeper engagement metrics to meet overall monthly goals.

• Top Reel Engagement — Scale It — The reel with 955 reach and ~2.83% engagement rate is our strongest post this week. Replicate its creative style and messaging in upcoming reels to boost overall reach and engagement.
• Saves Metric — Fix Immediately — Saves dropped to zero this week, a 100% decline and well below monthly pacing at 3%. Prioritize content that encourages saves, such as styling tips or product highlights, to recover this critical engagement metric.
• Reach & Engagement Pacing — Urgent Strategy Shift — Monthly reach is pacing at only 49%, significantly below the 70% target, with shares and saves also severely underperforming. Increase posting cadence beyond 2 reels/week and diversify content formats to meet floor targets and improve overall account momentum.