Scroll Media — Internal

AM 1-on-1 Prep

Monday, March 30, 2026
📊 Week of Mar 23–Mar 29 🎯 3 Strategy Signals 👥 7 Active Accounts 📈 WoW + Monthly Pacing
Standing Agenda — All 1-on-1s
📱 IG Grid Guide
3:4 crop. Adjust Preview after every post. Audit pinned posts. Review visible 9-grid for brand consistency.
tools.scrollmedia.co/ig-grid-guide.html →
🎬 Script Builder
Hook (0-5s) → Context → Conflict → Turning Point → Resolution. Every Reel needs a narrative plan, not just a scene list.
📊 Account Strategy
Live data below: WoW trends + monthly pacing. Scale what's working. Fix what's flagged.

This Week's Strategy Signals

Top 3 highest-priority signals · Week of Mar 23–Mar 29 · Use these to drive coaching conversations
🎯
Instagram Pushes Short-Form Video Prioritization
Adam Mosseri emphasized Instagram’s continued prioritization of Reels, urging creators and brands to focus on short, engaging video content to maximize reach and engagement.
Why It Matters
Boutique service brands that lean into Reels will benefit from increased organic discovery and higher engagement rates, which are crucial for local and niche audience growth.
In Action — 2 Examples
Example 1
For a med spa: Create a 30-second 'before and after' skin treatment Reel with quick tips on skincare benefits.
Example 2
For a fitness studio: Post a fast-paced 15-second Reel showing a snippet of a high-energy workout move with a call to action to join a trial class.
Coaching Question
"How are we integrating Reels into the weekly content plan for our service clients, and which recent Reels have shown the best engagement?"
⚡
Brock Johnson Highlights Authentic Storytelling Wins
Brock Johnson shared that authentic, behind-the-scenes storytelling continues to outperform polished promotional content in building trust and community on Instagram.
Why It Matters
Boutique service brands can deepen client relationships and differentiate by sharing genuine stories that showcase their unique value and personality.
In Action — 2 Examples
Example 1
For a dental practice: Share an Instagram Story series of a day in the life of a hygienist, including candid moments and patient care highlights.
Example 2
For a wellness center: Post a carousel featuring client testimonials paired with staff stories about their wellness journey and expertise.
Coaching Question
"Which clients have authentic stories we can tell this week, and how can we capture those moments efficiently?"
🔑
Lucas O’Keefe Urges Interactive Features Use
Lucas O’Keefe recommended leveraging Instagram’s interactive features like polls, quizzes, and question stickers to boost engagement and gather customer insights.
Why It Matters
Boutique brands can use these interactive tools to create two-way conversations, increasing content visibility and gaining valuable feedback to tailor services.
In Action — 2 Examples
Example 1
For a jewelry brand: Use Instagram Stories polls to let followers vote on new design concepts or favorite pieces.
Example 2
For a retail boutique: Host a quiz sticker about fashion trends, encouraging followers to participate and share their style preferences.
Coaching Question
"Are we consistently integrating interactive stickers into our clients’ Stories, and what insights have we gathered recently?"

Riley Walker

⚠ 14 KPIs below floor
3 accounts · Week of Mar 23–Mar 29
Skin by Brownlee @skinbybrownleeandco · Med Spa / Skincare
Rise
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 505 — Below floor (5,000) by 90%
↓ Saves: 14 — Below floor (300) by 95%
↓ Shares: 7 — Below floor (200) by 96%
↓ Comments: 29 — Below floor (250) by 88%
↓ Reels Retention: 14% — Below floor (65%) by 78%
Week-over-Week vs. Prior Week
505
Reach/Day
▼ -6%
prev: 539
14
Saves
▼ -36%
prev: 22
7
Shares
→ 0%
prev: 7
29
Comments
▼ -68%
prev: 90
14%
Retention
▼ -67%
prev: 44%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 37% of floor  ·  Behind pace
Saves 24% of floor  ·  Behind pace
Shares 15% of floor  ·  Behind pace
Comments 61% of floor  ·  Behind pace
Avg Retention 14%
Floor: 65% Ceiling: 80%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 18% ret · 56% skip
"THE STORY OF SKIN BY BROWNLEE & CO. 🤍"
1,335 reach 158 likes 4 saves 2 shares 18 comments 13.6% ER
View →
2
Post thumbnail
Post
"I’m an esthetician and even I didn’t see this coming..."
1,311 reach 75 likes 5 saves 2 shares 5 comments 6.6% ER
View →
3
Post thumbnail
Reel 👁 10% ret · 67% skip
"THE STORY OF SKIN BY BROWNLEE & CO. PART 2 🤍"
892 reach 40 likes 5 saves 3 shares 6 comments 6.1% ER
View →
Launch Party @shoplaunchparty · Boutique Retail
Lift
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 331 — Below floor (1,500) by 78%
↓ Saves: 6 — Below floor (80) by 92%
↓ Shares: 5 — Below floor (60) by 92%
↓ Comments: 26 — Below floor (75) by 65%
↓ Reels Retention: 17% — Below floor (50%) by 67%
Week-over-Week vs. Prior Week
331
Reach/Day
▼ -51%
prev: 675
6
Saves
▼ -25%
prev: 8
5
Shares
▼ -69%
prev: 16
26
Comments
▼ -57%
prev: 61
17%
Retention
▼ -73%
prev: 63%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 100% of floor  ·  ✓ Floor hit
Saves 46% of floor  ·  Behind pace
Shares 83% of floor  ·  Behind pace
Comments 100% of floor  ·  ✓ Floor hit
Avg Retention 17%
Floor: 50% Ceiling: 65%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 16% ret · 63% skip
"Here’s what big beauty brands WON’T tell you..."
893 reach 78 likes 2 saves 3 shares 8 comments 10.2% ER
View →
2
Post thumbnail
Reel 👁 23% ret · 77% skip
"Spring calls for fresh gloss, soft liners, and that effortless glow! 💋"
834 reach 36 likes 2 saves 2 shares 7 comments 5.6% ER
View →
3
Post thumbnail
Reel 👁 10% ret · 66% skip
"Bold. Dramatic. Effortless."
593 reach 35 likes 2 saves 0 shares 11 comments 8.1% ER
View →
MEAS Active @meas_active · Activewear / Fitness
Lift
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 134 — Below floor (1,500) by 91%
↓ Saves: 0 — Below floor (80) by 100%
↓ Shares: 2 — Below floor (60) by 97%
↓ Comments: 4 — Below floor (75) by 95%
Week-over-Week vs. Prior Week
134
Reach/Day
▼ -69%
prev: 428
0
Saves
▼ -100%
prev: 2
2
Shares
▼ -50%
prev: 4
4
Comments
▼ -83%
prev: 24
52%
Retention
▲ +13%
prev: 46%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 86% of floor  ·  Behind pace
Saves 8% of floor  ·  Behind pace
Shares 51% of floor  ·  Behind pace
Comments 85% of floor  ·  Behind pace
Avg Retention 52%
Floor: 50% Ceiling: 65%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 52% ret · 61% skip
"Grab your bestie and let’s run 🏃‍♀️🏃‍♀️"
939 reach 42 likes 0 saves 2 shares 4 comments 5.1% ER
View →

Emily Krintz

⚠ 8 KPIs below floor  |  ✦ 1 above ceiling — scale now
2 accounts · Week of Mar 23–Mar 29
DEFINE Oakley @defineoakley · Fitness Studio
Lift
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 388 — Below floor (1,500) by 74%
↓ Saves: 0 — Below floor (80) by 100%
↓ Shares: 4 — Below floor (60) by 93%
↓ Comments: 14 — Below floor (75) by 81%
↑ Reels Retention: 66% — Above ceiling (65%) by 1% — scale this
Week-over-Week vs. Prior Week
388
Reach/Day
▲ +12%
prev: 347
0
Saves
▼ -100%
prev: 3
4
Shares
▼ -20%
prev: 5
14
Comments
▲ +75%
prev: 8
66%
Retention
→ 0%
prev: 66%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 100% of floor  ·  ✓ Floor hit
Saves 6% of floor  ·  Behind pace
Shares 33% of floor  ·  Behind pace
Comments 89% of floor  ·  Behind pace
Avg Retention 66%
Floor: 50% Ceiling: 65%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 66% ret · 52% skip
"12 years! We still can’t believe it."
2,328 reach 72 likes 0 saves 3 shares 14 comments 3.8% ER
View →
2
Post thumbnail
Post
"Oakley is turning 12, and we want to celebrate with the people who made it possible - YOU...."
392 reach 25 likes 0 saves 1 shares 0 comments 6.6% ER
View →
Ombré Gallery @ombregallery · Art Gallery / Interior
Lift
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 158 — Below floor (1,500) by 89%
↓ Saves: 4 — Below floor (80) by 95%
↓ Shares: 4 — Below floor (60) by 93%
↓ Comments: 6 — Below floor (75) by 92%
Week-over-Week vs. Prior Week
158
Reach/Day
▼ -47%
prev: 300
4
Saves
▼ -56%
prev: 9
4
Shares
▼ -76%
prev: 17
6
Comments
▼ -88%
prev: 50
63%
Retention
▲ +73%
prev: 37%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 70% of floor  ·  Behind pace
Saves 30% of floor  ·  Behind pace
Shares 86% of floor  ·  Behind pace
Comments 100% of floor  ·  ✓ Floor hit
Avg Retention 63%
Floor: 50% Ceiling: 65%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 77% ret · 58% skip
"The outfit is the canvas. The jewelry is the art. The event is the gallery."
585 reach 33 likes 2 saves 2 shares 4 comments 7.0% ER
View →
2
Post thumbnail
Reel 👁 50% ret · 57% skip
"The difference is the jewelry. ✨"
527 reach 16 likes 2 saves 2 shares 2 comments 4.2% ER
View →

Rachel Dina

⚠ 10 KPIs below floor
2 accounts · Week of Mar 23–Mar 29
Up & Running @upandrunningoh · Running / Fitness Retail
Spark
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 105 — Below floor (300) by 65%
↓ Saves: 0 — Below floor (20) by 100%
↓ Shares: 2 — Below floor (15) by 87%
↓ Comments: 2 — Below floor (15) by 87%
↓ Reels Retention: 17% — Below floor (35%) by 51%
Week-over-Week vs. Prior Week
105
Reach/Day
▼ -30%
prev: 150
0
Saves
▼ -100%
prev: 2
2
Shares
▼ -50%
prev: 4
2
Comments
→ 0%
prev: 2
17%
Retention
▼ -83%
prev: 100%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 100% of floor  ·  ✓ Floor hit
Saves 25% of floor  ·  Behind pace
Shares 73% of floor  ·  Behind pace
Comments 60% of floor  ·  Behind pace
Avg Retention 17%
Floor: 35% Ceiling: 50%
Content This Week — Click to View on Instagram
1
Post thumbnail
Post
"From Customer to Store Manager and many roles in between."
411 reach 36 likes 0 saves 1 shares 2 comments 9.5% ER
View →
2
Post thumbnail
Reel 👁 17% ret · 67% skip
"Your new favorite spring layer has arrived!"
329 reach 13 likes 0 saves 1 shares 0 comments 4.3% ER
View →
Lane & Kate @laneandkate · Jewelry / Luxury Retail
Lift
KPI Flags (vs. Monthly Floor)
↓ Avg Reach/Day: 205 — Below floor (1,500) by 86%
↓ Saves: 1 — Below floor (80) by 99%
↓ Shares: 5 — Below floor (60) by 92%
↓ Comments: 7 — Below floor (75) by 91%
↓ Reels Retention: 15% — Below floor (50%) by 69%
Week-over-Week vs. Prior Week
205
Reach/Day
▼ -7%
prev: 221
1
Saves
—
prev: 0
5
Shares
▲ +150%
prev: 2
7
Comments
▼ -30%
prev: 10
15%
Retention
▼ -29%
prev: 22%
Monthly Pacing — % of Floor Achieved
Day 29 of 31  ·  93% through month
Yellow marker = expected pace. Green bar = on/ahead. Red bar = behind.
Reach/Day 64% of floor  ·  Behind pace
Saves 5% of floor  ·  Behind pace
Shares 43% of floor  ·  Behind pace
Comments 57% of floor  ·  Behind pace
Avg Retention 15%
Floor: 50% Ceiling: 65%
Content This Week — Click to View on Instagram
1
Post thumbnail
Reel 👁 13% ret · 64% skip
"The stack. The jeweler. The boutique."
834 reach 52 likes 0 saves 1 shares 5 comments 7.0% ER
View →
2
Post thumbnail
Reel 👁 18% ret · 77% skip
"For the ones who love the process as much as the piece."
604 reach 31 likes 1 saves 4 shares 2 comments 6.3% ER
View →
Generated by Manus · Scroll Media Chief Strategist · Every Monday at 9am EST
Metricool data · KPI Target Ranges Framework · Strategy signals via AI research