Scroll Media Bio Builder Build your bio
For any local business

Your Instagram bio, finished in 5 minutes

A stranger gives your profile a few seconds. Answer six short questions and paste in a bio that says what you do, who it’s for and what to do next, in your voice.

Build my bio Grade my current bio
  • About 5 minutes
  • Free
  • No account needed

By Chase and Allison Gianattasio, the founders of Scroll Media. Built from the profile standard we use for our own clients.

greenlinelawn
Greenline · Lawn care · Mason
Landscape company
A yard you’re proud ofLawn care for Mason homeownersSame crew every week⭐ 4.9 from 212 Google reviews👇 Request a free quote
Request a free quote
After: one idea per line, each on one line. An example, not a client.
Your bio today

Grade the bio you have now

Paste it in. Six checks score it out of 10 and quote the line behind each one. Then one tap carries what already works into the builder.

It lets the grade see a place or a service you already put there.

The six checks:

  1. Says who it’s for2 points

    One customer, named in plain words.

  2. Says what you do2 points

    The service, in the words a customer searches.

  3. Says where1 point

    Your city or neighborhood, here or in your name field.

  4. One specific proof2 points

    A rating, a year or a named award, never an adjective.

  5. One next step2 points

    One thing to do, pointing at your link.

  6. Every line does a job1 point

    No slogan, hashtag pile, fancy font or emoji-only line.

The builder

Six questions, then your bio

Your bio is built around one customer: who they are, what they want in their own words, and what you do for them. Watch it build as you type.

Your business

These lead your name field, the line Instagram search reads first.

Who’s talking in your bio

The words a customer types to find you. Not “solutions”, not your slogan.

The city or neighborhood your customers say. Use the one most of them live in.

Your one customer

The customer you want more of, in plain words. When a bio could be for anybody, a stranger can’t tell it’s for them.

Finish the sentence “They want...” the way a customer would say it.

Your proof

One thing a stranger could check. A number beats an adjective every time.

Use your real, current numbers. Customers check, and made-up review claims are against FTC rules.

How a new customer starts with you

Your bio’s last line, your link and your button all point to this one step.

What only you do (optional)

The one thing a customer gets from you and not from the place down the street.

It goes in when there’s room. When there isn’t, we tell you where to say it instead.

Pick your voice

Your answers, rewritten three ways. Each opens with who you help and what you help them get, one idea per line. Pick the one that sounds like you on the phone.

The live preview. Read it as a stranger would.
Your profile

The top of your profile, rebuilt

This is what a stranger sees before they scroll. Finish the six questions above and it fills in with your answers.

Copy it and get the rest of your profile

Your first name and email open everything below on this page, and we email you this bio so you can paste it from your phone.

  • Copy buttons for your name field, bio and link title
  • Your bio in all three voices
  • A photo check at the size strangers see it
  • The category, button, contact details and highlight names to use
  • A 10-step checklist to paste it all in

Free. We’ll also send a few short emails on getting customers from Instagram, and you can unsubscribe anytime.

Your kit is open

Everything below updates when you change an answer above. Work down the list on your phone, in Instagram’s Edit profile.

Go to my kit

Your profile kit

Paste it in, top to bottom

Open Instagram, tap Edit profile, and work down this list. Tick each one off as you go. Your ticks save on this device.

Category, contact details and the action button need a professional account. It’s free: Settings, then Account type and tools, then Switch to professional account.

0 of 10 done

  1. Profile photo

    Most people see it tiny, in comments, Stories and search. Check yours at those sizes. Your photo stays on this device.

    Profile
    Stories
    Comments
    Choose my photo

    The test: at the smallest size, could a stranger tell whose business this is? If not, crop tighter or switch to your logo mark.

  2. Name field

    Name0 / 30

    Get it right once: Instagram lets you change your name twice in 14 days. Your @handle is separate and stays as it is.

  3. Category

  4. Bio

    The one you picked is first. The other two are here if a line doesn’t sound like you. Line breaks paste with it.

  5. Link

    Link title

    One link. Instagram shows only the first one on your profile, so a second link hides behind “and 1 more” and splits the taps.

  6. Button and contact details

  7. Highlights

    Five to seven, each under 15 characters, in this order. The first four walk a stranger from “what is this” to “how do I start”.

    • The search test

      A day after you save, log out or use a friend’s phone and search Instagram for . Note where you land. Do it again in a month: the name field and steady posts move you up.

    • Before and after

      Paste your current bio in the grader at the top to see it next to the new one.

      Before
      After

    • The sentence that filters every post

      Your bio’s first line does a second job. Before you make a post, hold the idea up to this. Put it somewhere you’ll see it when you plan.

      Your filter

    Built from the profile standard we use for Scroll Media clients, updated November 2026. To write your three voices, the builder sends your answers to our AI copywriter (Anthropic’s Claude); we don’t store them. Your grade, your photo and your ticks stay on this device, and your bio is emailed only when you ask for it.

    Instagram doesn’t publish how it counts emoji, so we count each one as two characters. A bio we call 150 always fits.