Trusted by service businesses across Cincinnati & beyond
A complete, 90-day Instagram strategy for your business — built by Scroll Media in 3 weeks. You get the plan, the clarity, and the confidence to execute.
Built for med spas, fitness studios, coaches, real estate professionals, interior designers, and service businesses ready to grow.
Book a free 30-min call. We'll scope your Blueprint, answer your questions, and confirm it's the right fit before you invest a dollar. $997 is fully credited to your first month if you join our retainer.
Without a clear strategy, Instagram becomes a time sink — content that looks good but doesn't convert. Here's what that looks like in practice.
You're posting consistently but not seeing leads because there's no funnel behind the content. Every post is an island with no strategic purpose.
You're attracting followers who will never buy. Your content isn't optimized to reach the specific person who needs your service and is ready to pay for it.
Instagram is a search engine. Without a keyword strategy, your ideal client is searching for you right now — and finding your competitor instead.
“Scroll Media has been exceptional in helping me grow my business in the digital space. Very creative, insightful, and responsive — consistently communicating, executing, and positioning my brand to reflect my vision. I highly recommend working with Scroll Media!”
“I have been working with Scroll Media for 6+ months and I’ve seen massive growth in my store’s sales and Instagram following. Not only an incredible content creator, but a true marketing partner for me and my small business.”
“Working with the team at Scroll has been a delight. So knowledgeable in the field and a joy to work with — they take on the labor of social media strategizing so that we get to focus on what we like to do.”
Over 3 weeks, we build every component of your Instagram growth system from the ground up. The Blueprint isn’t a generic audit — it’s a fully built, ready-to-execute strategy document covering every dimension of your Instagram presence.
A detailed portrait of the exact person your content is built to reach — not a demographic, a human being with specific goals, objections, and buying triggers.
A 4-level keyword architecture that makes your content discoverable to buyers at every stage — from broad awareness all the way to high-intent, purchase-ready searches.
Four defined content pillars mapped to the full TOFU/MOFU/BOFU funnel. Every post you create has a clear job — attract, nurture, or convert.
The final deliverable — a complete, approved strategy document your team can execute immediately. No interpretation required.
A structured benchmark of your current presence against your top 3–5 competitors — with specific gaps identified and opportunities mapped.
Your profile is your landing page. We rewrite your bio, restructure your Highlights, and optimize your link-in-bio to convert visitors into leads.
Everything above is compiled into a single, structured strategy document — reviewed and approved by you before delivery. You leave with a clear plan, not a list of suggestions.
The Blueprint is a focused, structured engagement. Here's what the process looks like from start to finish — no ambiguity, no surprises.
Every Blueprint starts with goal alignment. Before we touch content strategy, we define what success looks like — and build a measurement framework to prove it.
| KPI | What It Measures | Why It Matters | Tracked in Blueprint |
|---|---|---|---|
| Watch Time & View Duration | How long viewers watch your Reels and videos | Retention signals quality and relevance — the algorithm’s strongest ranking signal | ✓ |
| Saves & Shares | Content saved or shared by viewers | Strongest indicators of content value and shareability — not vanity, actual utility | ✓ |
| Profile Visits | Users clicking through to your profile | Interest and consideration signals — content compelling enough to drive intent | ✓ |
| Link Taps | Clicks from Instagram to your website or booking page | Intent and action signals — the clearest path from content to revenue | ✓ |
| Retention Patterns | Where audiences drop off in your content | Reveals what’s working and what’s not — guides iteration and format decisions | ✓ |
| DM Inquiries | Direct messages from potential clients | Bottom-of-funnel outcome — the revenue signal that proves the strategy is working | ✓ |
The Blueprint is a standalone strategy engagement. The Signature Package takes that strategy and executes it for you — every month.
| Deliverable | Blueprint — $997 | Signature Package |
|---|---|---|
| 60-Min Onboarding Strategy Call | ✓ | ✓ |
| Brand & Competitor Analysis Benchmarking against 3–5 direct competitors |
✓ | ✓ |
| Ideal Viewer Profile (IVP) Psychographic + behavioral audience profile |
✓ | ✓ |
| TAM Ladder Keyword Bank 4-tier social SEO keyword architecture |
✓ | ✓ |
| Content Pillar Framework TOFU/MOFU/BOFU mapped to your goals |
✓ | ✓ |
| Profile Optimization Plan Bio, Highlights, link-in-bio, grid aesthetic |
✓ | ✓ |
| 90-Day Strategy Document Complete, ready-to-execute strategy |
✓ | ✓ |
| KPI Tracking Framework Custom metrics dashboard and benchmarks |
✓ | ✓ |
| Monthly Content Creation & Posting | — | ✓ |
| Community Management & DM Handling | — | ✓ |
| Monthly Performance Reporting | — | ✓ |
| Dedicated Account Strategist | — | ✓ |
| $997 Blueprint Credit Applied to first month if you join within 30 days |
Earnable | ✓ |
These are illustrative examples built for a fictional service business. Your Blueprint will be built specifically for your business, your audience, and your goals.
The Blueprint has been used across dozens of service-based niches. Here's how it plays out in three common scenarios.
A Cincinnati med spa was posting consistently but seeing no DM inquiries. Their content was aesthetic but not strategic — no clear funnel, no CTAs, no SEO. Followers weren't converting to consultations.
A boutique fitness studio had strong in-person retention but couldn't attract new members through Instagram. Their profile wasn't optimized for local search and their content didn't speak to the right audience.
A real estate agent in a competitive metro market was indistinguishable from dozens of other agents on Instagram. No clear positioning, no niche, no reason for a buyer or seller to choose them over anyone else.
We've designed the Blueprint to require minimal time from you while delivering maximum strategic depth.
A flat-rate, one-time engagement. No retainer required. No hidden fees. No guesswork.
$997 is fully credited to your first month if you join the Signature Package retainer within 30 days of delivery.
We'll respond within 24 hours to schedule your onboarding call.
A self-guided, 5-part interactive playbook with the exact CTA system, DM scripts, and 30-day execution roadmap we use with every client. Buy once, use forever.
Our full-service monthly retainer. We handle strategy, content creation, and execution — so you can focus on running your business. The Blueprint $997 is fully credited to your first month.
Send us a message and we'll get your Blueprint started within 48 hours.
Get Your Blueprint — $997 →Questions? Email hello@scrollmedia.co