Scroll Media's updated policies for content production, approvals, Stories, and client communication. One place to understand the rhythm and what to expect.
Clear structure protects everyone. It keeps content on schedule, gives you a predictable window to weigh in, and lets our team execute without last-minute scrambles.
These policies aren't about limiting your involvement. They're about making your involvement count — focused input at the right moment, through the right channel.
The principle: Scroll Media leads strategy and execution. Your job is to review, approve, and flag anything promotional. Everything else is our call to make on your behalf.
Shoot frequency is tied to your posting plan. This is the standard we'll operate on:
| Posts per week | Shoot frequency | Shoot duration |
|---|---|---|
| 3 posts/week | Every 3 weeks | ~3–4 hours |
| 2 posts/week | Every 4 weeks | ~2–3 hours |
Shoots are pre-scheduled for your full engagement term. Your Account Manager keeps upcoming shoot dates on your content calendar.
Your Account Manager owns the shot list. It's built around your approved strategy — not improvised on the day.
Why the lock matters: When shoots go off-plan, we miss shots that were needed for the next few weeks of content. Gaps in posting affect consistency — and consistency directly affects performance. The lock protects your results.
Content is batched and submitted in Plann every two weeks. Here's the timeline from submission to publish:
Two rounds of revisions per biweekly batch. Feedback must be consolidated — one set of notes, one point of contact, submitted in Plann.
Feedback outside Plann — via text, email, or verbally — doesn't count. Plann is the only official channel.
During your first two months: We give more flexibility on revisions while we dial in the creative direction together. After that, the standard two-round policy applies.
These requests fall outside standard revisions and become separate scope conversations:
Scroll Media leads all Stories. They're not subject to the content approval workflow above.
| Stories type | Review | Who leads |
|---|---|---|
| Organic / engagement Stories | No review | Scroll Media |
| Feed post promotion Stories | No review | Scroll Media |
| Promotional Stories — events, offers, product features | Promo brief | Scroll Media — you provide the details |
| Factual corrections — wrong price, date, or claim | Flag in Plann | Flag at least 24 hrs before publish |
At each check-in, your AM asks: "Anything coming up in the next two weeks we should feature in Stories — promotions, events, product highlights, announcements?"
That's your window. Format, design, engagement strategy, and timing are Scroll Media's call.
During your first two months: We work more collaboratively on Stories to learn your brand voice. After that, we lead independently. Your input stays focused on what to promote — not how to execute it.
One meeting every two weeks. One monthly report. That's the rhythm. Here's exactly what each touchpoint covers:
Your primary touchpoint. Come prepared — content and shot lists are shared in advance so we can use the time on decisions, not catch-up.
Your monthly performance report lands in your inbox with a plain-English summary. First-time recipients also receive a link to the Scroll Media Report Guide — a standing reference for how to read your report. No separate meeting.
One point of contact: All feedback, approvals, and check-in attendance should flow through a single designated person on your team. Multiple voices routing feedback through different channels creates confusion and slows delivery.
| Policy | Standard |
|---|---|
| Shot list sent | 7 days before shoot |
| Shot list review window | Biweekly check-in (~5 days before shoot) |
| Shot list lock | 3 days before shoot |
| Content submitted in Plann | 5 business days before first publish date |
| Client review deadline | 3 business days before publish |
| Revision rounds included | 2 per biweekly batch |
| Content hard lock | 48 hours before scheduled publish time |
| Approval platform | Plann — all feedback submitted here |
| Stories — promotional input | Promo brief at each biweekly check-in |
| Stories — factual corrections | Flag in Plann 24+ hours before publish |
| Stories — organic / reactive | No client approval required |
| Performance reports | First week of month — async, no separate meeting |
| Client check-ins | 30 minutes, every other week |
Bring it to your next check-in or reach out to your Account Manager directly. For anything beyond your AM: