Every post scripted. Every platform covered. Chase's content and Rachel's content separated and clearly labeled. Renew every two weeks using the Ideas Bank.
This document covers the first scripting block (Days 1–14). At the end of Week 2, review performance signals and build the next block using the same process.
Every idea Chase generates lives here first. Ideas marked as used are scheduled in this block. Add new ideas any time — pull from here when building the next 2-week block.
HOOK "I've been building a social media agency for the past two years. And I've never talked about it publicly. Until now."
CONTEXT "My name's Chase. I'm the co-founder of Scroll Media — we run Instagram strategy for service businesses across the country. Eight clients, a small team, and a real business with real problems."
TENSION "I'm starting to document all of it. Not the highlight reel. The actual thing — the wins, the failures, the systems, the moments where I had no idea what I was doing. And the one thing I've learned that I wish someone had told me when I started."
RESOLVE "This account is called chase.scrolls. And if you're building something — an agency, a business, a personal brand — or if you want to understand what social media actually does for a service business, stick around."
CLOSE "Building in public is scary. But hiding what you're building is scarier."
Frame 1 (Hook): "2 years. 8 clients. Finally talking about it."
Frame 2 (Context): "Scroll Media — social media strategy for service businesses"
Frame 3 (Close): "follow if you're building something"
Two years of building Scroll Media without talking about it publicly.
That changes now.
I'm Chase — co-founder of Scroll Media, a social media strategy agency for service businesses. We work with med spas, fitness studios, jewelry brands, and more.
This account is where I document the build. The strategy behind it, the team, the systems, the failures, and the things that actually work.
If you're building something or want to understand what real social media strategy looks like behind the scenes — follow along.
HOOK Two years building Scroll Media. Never talked about it.
That changes this week.
I'm Chase — co-founder and Chief Strategist at Scroll Media, a social media strategy agency built around one belief: that most service businesses are leaving serious revenue on the table because they're treating Instagram like a content channel instead of a growth channel.
We work with med spas, fitness studios, jewelry brands, running retailers — businesses where trust and authority actually drive buying decisions.
Starting this week I'm documenting the build. The real version — pricing decisions, team structure, what's working in our client accounts, and what we've gotten wrong.
If you run a service business and want to understand what a real social media strategy looks like — or if you're building an agency yourself — follow along.
DM me if you want to talk strategy. Always happy to connect.
COPY Starting to document building Scroll Media publicly.
Not the highlight reel. The actual thing.
8 clients. A small team. A real agency with real problems. And a lot of things I've never said out loud about what this process actually looks like.
Follow if you're building something.
HOOK "We're in the most disruptive era in the history of business. And most agency owners I talk to are terrified of it. I'm not."
CONTEXT "AI is changing everything about how we run Scroll Media. How we build strategy. How we write scripts. How we report to clients. We've built an entire AI stack into our operations."
TENSION "But here's the thing nobody's saying. AI doesn't replace good strategy. It amplifies it. If your strategy is weak, AI makes your bad content faster. And that's exactly where I see agencies going wrong right now."
RESOLVE "The way we think about it at Scroll Media: AI handles the execution layer. Humans own the thinking layer. The moment you flip that — the moment AI is making your strategic decisions — you've lost the one thing your clients are actually paying for."
CLOSE "The agencies that figure this out in the next 12 months are going to be unstoppable. The ones that don't won't exist."
Frame 1: "AI won't kill your agency. Bad strategy will."
Frame 2: "AI = execution layer. Humans = thinking layer."
Frame 3: "The agencies that figure this out are going to be unstoppable."
Most agency owners I talk to are scared of AI. I'm not.
At Scroll Media we've built AI into almost every part of our operations — scripting, reporting, strategy research, content ideation. It's made us significantly more efficient.
But the one thing AI can't do? Think for your client. Understand their audience. Make the strategic call that turns a good account into a great one.
AI amplifies your strategy. It doesn't replace it. If your strategy is weak, AI just makes your bad decisions faster.
The agencies that understand this in the next 12 months are going to be in a completely different category.
COPY AI doesn't replace good strategy.
It amplifies it.
Which means if your strategy is weak, AI just makes your bad content faster. Most agencies are learning this the hard way right now.
The execution layer belongs to AI. The thinking layer belongs to humans. Flip that and you've lost the only thing your clients are actually paying for.
HOOK "Instagram has been lying to you about what actually matters. And it's costing you real money."
CONTEXT "For years the platform has pushed one metric in front of your face: views and followers. More views. More followers. Grow grow grow."
TENSION "Here's the problem. Views tell you how many people scrolled past your content. They don't tell you how many people wanted to buy from you. I've seen accounts with 50,000 followers that couldn't book a client call. And I've seen accounts with 3,000 followers that were printing revenue. The difference has nothing to do with reach."
RESOLVE "The metric that actually predicts business outcomes? Save rate. The percentage of people who saved your content. That's your HQ audience — the people who found your content valuable enough to come back to. One save from a potential client is worth more than a thousand views from someone who'll never buy."
CLOSE "Stop chasing the audience that scrolls. Start building the audience that saves."
Frame 1: "Views ≠ revenue"
Frame 2: "50K followers. Zero clients. This is a real story."
Frame 3: "Save rate = your actual audience quality"
Instagram has brainwashed service businesses into chasing the wrong metric.
Views are not revenue. Followers are not clients. Reach is not trust.
The metric that actually predicts whether Instagram is working for your business: save rate. The percentage of viewers who saved your content. Those are the people who found it valuable enough to come back.
One save from the right person is worth more than 10,000 views from the wrong audience.
Stop building for reach. Start building for retention.
COPY There's one Instagram metric that predicts business outcomes better than views, followers, or engagement rate.
Most service businesses have never heard of it.
Most agencies never track it.
We look at it first on every single account we manage.
"Most agencies start with content. We start with strategy. Here's the exact 30-day process we use for every new client."
Week 1: The IVP Deep-Dive
Before a single post goes live, we spend an entire week understanding exactly who we're talking to. Not demographics — psychology. What does this person believe before they see our client's content? What are they afraid of? What does success look and feel like for them?
Week 2: Content Architecture
We build the content system — pillars, mix (40% TOFU / 35% MOFU / 25% BOFU), posting cadence, and format assignments per day. Every post has a job before it's created.
Week 3: SEO + Profile Optimization
Instagram is a search engine. We optimize the bio, highlights, and keyword structure before the first post goes live. Most brands skip this entirely.
Week 4: Format Testing Launch
We launch 4–6 different format types simultaneously to gather signal data. We're not trying to go viral — we're trying to understand which formats the algorithm responds to for this specific account.
The Result
By Day 30, we have real performance data, a proven format stack, and a content calendar built on signal — not guesswork. That's what the next 5 months are built on.
Save this for your next strategy review.
If you're a service business owner evaluating your social media approach — DM me. I'll tell you exactly what I'd do differently with your account.
COPY Most agencies pitch strategy. Most agencies start with content.
Here's the actual 30-day onboarding process we run for every new Scroll Media client — and why the order of operations matters more than the content itself.
[Swipe through]
If you run a service business and want to understand what a real social media strategy looks like before a single post goes live — DM me.
HOOK "Most people think running a social media agency means spending your days making content. That's the smallest part of the job."
CONTEXT "A typical week at Scroll Media looks like this: Monday is strategy reviews — pulling performance data, identifying what's working and what needs to change for each client account."
TENSION "Tuesday and Wednesday is AM syncs, content approval calls, and adjusting strategies based on real-time signals from the algorithm. And then somewhere in between all of that, there's the actual content creation — scripting, reviewing edits, writing captions. What I didn't expect when I started this agency was how much of the job is communicating and thinking — not creating."
RESOLVE "The content is maybe 20% of the work. The strategy, the data analysis, the client communication, and the system maintenance — that's the other 80%. And that 80% is what clients are actually paying for, even if they think they're paying for posts."
CLOSE "If you're building an agency, build the 80% first. The content will follow."
Frame 1: "Content creation = 20% of the job"
Frame 2: "Strategy + data + systems = the other 80%"
The thing nobody tells you about running a social media agency: the content is the smallest part of the job.
The actual work is strategy, data analysis, client communication, and building systems that scale. Content creation is maybe 20% of what we do at Scroll Media.
Which means if you're evaluating a social media agency based on their content output alone, you're measuring the wrong thing.
Ask them about their process. Their reporting. How they make decisions. That's where the real value is.
COPY First thing we look at when auditing a service business Instagram account: save rate.
Not followers. Not reach. Not engagement rate.
Save rate tells you how many people found the content valuable enough to return to. That's your actual audience. The rest are scrollers.
COPY Consistency is not the key to Instagram growth.
Consistency without strategy is just expensive noise.
Posting every day with no clear audience, no content system, and no performance feedback loop is not a strategy. It's an activity that feels like work.
The accounts that grow consistently are the ones with a system — not the ones with a schedule.
HOOK Running 8 client accounts simultaneously forces you to see patterns that are invisible when you're managing just one.
The biggest one: most service businesses are posting content that speaks to everyone and converts no one.
The reason isn't bad content. It's a missing IVP — an Ideal Viewer Profile. A specific understanding of the exact person you're creating for, what they believe before they see your post, and what outcome they're actually hoping for.
The accounts in our portfolio that are growing fastest all have one thing in common: every piece of content is built for one person, not for an audience.
The content that speaks to everyone is the content no one saves, shares, or acts on.
Build for one person. Distribute to thousands. That's the model.
COPY Week 1 of posting publicly about building Scroll Media.
The thing I didn't expect: how uncomfortable it is to say things you've been thinking privately for two years.
Worth it anyway.
This is the unscripted Sunday post. Don't rehearse. Use these as mental anchors only.
• The founder doubt thing is real — the constant questioning whether you're doing enough, moving fast enough, making the right decisions
• Talk about a specific moment from this week where you felt it — not in general terms, in a specific one
• The thing that helps: coming back to what actually moved the needle this week, not what didn't happen yet
• End on something honest — not motivational. Real.
Something nobody talks about in founder content: the part where you question everything.
Whether you're moving fast enough. Whether your decisions are right. Whether what you're building is actually what you think it is.
That feeling doesn't go away when you hit your first client, or your fifth, or your eighth. You just get better at sitting with it.
COPY Week 1 done.
The founder doubt is loud some days. That's fine.
You don't build something worth building by feeling certain about it the whole time.
HOOK "The number one bottleneck in most service businesses right now has nothing to do with clients, revenue, or even team. It's the founder — and specifically how they're spending their time."
CONTEXT "I spent a whole year at Scroll Media doing work that I should have either delegated or automated. Strategy reviews, report formatting, research pulls — things that felt like they needed me but actually just needed a system."
TENSION "The shift started when I started treating AI like a team member instead of a tool. Not 'how do I use AI to write this?' but 'what tasks am I doing this week that AI should own?' That reframe changed everything. And what I found surprised me."
RESOLVE "Most of the work that was keeping me stuck wasn't strategic at all. It was operational. And almost all of it could be handled — better, faster, more consistently — by an AI-assisted system. Which freed me to do the one thing that actually moves the needle: thinking clearly about our clients' strategy."
CLOSE "The bottleneck in your business is almost always you. And almost always fixable."
Frame 1: "The bottleneck is you. Fix the system."
Frame 2: "AI as a team member, not a tool"
Frame 3: "Operational work ≠ strategic work"
The #1 bottleneck in most service businesses: the founder spending time on work that should either be delegated or automated.
The reframe that changed how I run Scroll Media: instead of asking "how do I use AI to help with this task?" I started asking "what work am I doing this week that AI should own entirely?"
The answer was uncomfortable. Most of my operational work — research, report formatting, scheduling, data pulls — didn't need me. It needed a system.
Once that work moved to AI-assisted systems, I got my thinking time back. And that's the only time that actually builds the business.
COPY The number one bottleneck in most service businesses isn't clients, revenue, or headcount.
It's the founder doing operational work that should be automated.
The shift: stop asking "how do I use AI to help with this?" Start asking "what am I doing this week that AI should own entirely?"
The answer is almost always more uncomfortable than you expect.
"Instagram gives you 13 metrics to track. Three of them actually predict whether your strategy is working."
Metric 1: Save Rate
Saves ÷ Total Views. Target: 2%+. This tells you how many people found your content valuable enough to return to. It's your highest-quality audience signal on the platform.
Metric 2: Share Rate
Shares ÷ Total Views. Target: 0.5%+. This is the organic distribution signal. Every share puts your content in front of an audience you didn't pay for. Instagram's algorithm treats shares as the strongest quality signal.
Metric 3: Profile Conversion Rate
Link Taps ÷ Profile Visits. Target: 15%+. This tells you what percentage of people who came to your profile actually took action. It's your conversion signal — the bridge between content and business outcome.
The other 10 metrics?
Track them. But don't optimize for them. Views, reach, and follower count are outputs of a good strategy — not inputs. Build for saves, shares, and profile conversion. The rest follows.
Save this. Audit your account against these three benchmarks this week.
If you want a full account audit — DM me.
COPY Instagram gives service businesses 13 metrics to track.
Most teams spend their time on the wrong 10.
Here are the three that actually predict whether your social media strategy is working — and the benchmarks we use at Scroll Media across 8 client accounts.
[Swipe]
Save this before your next marketing review. DM me if you want to run the audit on your account.
HOOK "Before we write a single piece of content for a new client, we ask three questions. Most agencies never ask any of them."
CONTEXT "Every new Scroll Media client goes through what we call an IVP session — Ideal Viewer Profile. And these three questions are the core of it."
TENSION "Question one: what does this person believe about this topic before they ever see our content? Not what we want them to believe — what do they currently believe? Because if you don't know that, you're writing into a vacuum. Question two: what are they afraid of? Not in general — about this specific product or service. And question three — and this one changes everything — what does success actually look and feel like for them the day after they buy? Not features. Outcomes."
RESOLVE "When you have answers to all three, content strategy becomes almost obvious. You're not guessing at what to post — you're solving a specific problem for a specific person. Every post has a job."
CLOSE "Most content fails because it was created before these questions were answered."
Frame 1: "3 questions. Most agencies ask zero."
Frame 2: "Q1: What do they currently believe? Q2: What are they afraid of? Q3: What does success feel like?"
Frame 3: "When you have these answers, strategy becomes obvious."
The three questions we ask before writing a single piece of content for a new client:
1. What does this person currently believe about this topic — before they see our content?
2. What are they afraid of?
3. What does success look and feel like for them the day after they buy?
When you have genuine answers to all three, content strategy stops being guesswork. Every post has a specific job. Every piece of content is built for a real person, not a demographic.
Most content fails because these questions were never answered.
COPY The question that unlocks every content strategy:
"What does this person believe before they ever see this content?"
Not what you want them to believe. Not your product's features. What they already believe — right now — before you say a word.
When you can answer that honestly, strategy becomes obvious.
HOOK "Here's the KPI cheat sheet I use every single month across every Scroll Media client account. Three numbers. That's it."
CONTEXT "Instagram gives you 13 metrics. Most of them are noise. These three are signal."
TENSION "Save rate — you want 2% or higher. That's the percentage of viewers who saved your content. Those are your best potential clients. Share rate — 0.5% or higher. Every share is organic distribution you didn't pay for. And Profile Conversion Rate — link taps divided by profile visits. Target 15% or above. That's how many people who came to your profile actually took action."
RESOLVE "If all three of these are healthy, your Instagram is working for your business — regardless of what your follower count looks like. If any of them are below these benchmarks, that's where your strategy needs to focus."
CLOSE "Save this. Run the audit on your own account this week."
Persistent overlay (throughout): The KPI graphic stays on screen the whole time — save rate, share rate, PCR with targets.
Frame 1 text: "Stop tracking the wrong 10."
Final frame: "Save this cheat sheet."
COPY We have a framework for deciding exactly what to post for every client, in every niche, at every stage of their account.
It took two years to build.
Here's the short version: before we decide what to create, we know exactly who we're creating for, what they believe, and what action they need to take next.
Everything else follows from that. Format, frequency, hook style, CTA — all of it is downstream of those three things.
HOOK "A client asked me a question last year that I didn't have a good answer to. And the fact that I couldn't answer it changed the entire way I think about content strategy."
CONTEXT "We were in a quarterly review. Account was performing — follower growth was up, engagement was solid. She looked at the report and asked: 'But where are the leads?'"
TENSION "I had every metric I could pull. Views up. Saves up. Reach up. And I couldn't tell her where the leads were coming from because we hadn't built the system to track them. That was a failure — not of the content, but of the strategy. We had built a great content machine and forgotten to attach a business outcome to it. That question kept me up for three days."
RESOLVE "What came out of that conversation was the ROI system we now build into every account from day one. Every content pillar has a defined conversion path. Every CTA points to a trackable action. Before we go live, the client and the team both know exactly how social connects to revenue for their specific business."
CLOSE "Great content without a conversion path isn't a strategy. It's a portfolio."
Frame 1: "She asked 'where are the leads?' I had no answer."
Frame 2: "Content without a conversion path = a portfolio, not a strategy"
COPY Engagement rate is overrated.
It tells you how many people tapped the like button. It tells you almost nothing about whether your social media is building your business.
The metric that actually matters for service businesses: Profile Conversion Rate. How many of the people who visited your profile took a real action.
Likes are easy. Action is the signal.
HOOK Most service businesses treat Instagram as a content channel. The ones growing revenue treat it as a trust channel.
The difference is a different definition of what organic social is actually supposed to do.
Organic social has four jobs, in this order:
1. Get in front of the highest-quality audience — not the largest audience
2. Signal to the algorithm that your content is worth distributing
3. Build genuine brand trust over time through consistent, valuable, specific content
4. Create conversion pathways that connect content to real business outcomes
Most brands are optimizing for job 1 (reach) and ignoring jobs 2, 3, and 4 entirely. That's why they're posting consistently and seeing nothing change in their business.
Social media that doesn't serve all four jobs isn't a strategy. It's a content calendar.
COPY Had a client ask me something this week I didn't have a clean answer to.
That's usually the most valuable kind of question.
The times I've been most certain about something have almost never been the times I've learned the most. The uncertainty is where the real strategy gets built.
HOOK The hardest part of running a content agency has nothing to do with content.
It's convincing business owners to trust a process before they see results.
Month one of any engagement looks like a lot of strategy work and not a lot of visible output. IVP development, content architecture, profile optimization, format testing. None of that shows up as a viral post.
But it's the foundation that determines whether month three and month six perform. Skip it and you get content that looks good and does nothing.
The clients who get the best results from Scroll Media are the ones who trusted the process in months one and two before they had data to justify that trust.
That trust is hard to earn. But it's the most valuable thing in a long-term agency relationship.
COPY Fastest way to improve a service business's Instagram:
Stop talking about what you do. Start talking about what changes for the client after they hire you.
Features: "We offer 3 posts per week, monthly reporting, and a dedicated account manager."
Outcomes: "Your potential clients will stop scrolling and start trusting you — before they ever speak to you."
One of these gets saved. One gets skipped.
• Something specific that happened this week in the business — one real moment
• One thing you learned or re-learned about building an agency or creating content
• Where your head is at going into week three — honest, not polished
• Option: reference one post from this week that got a response you didn't expect — what did people connect with?
COPY Two weeks in.
The thing nobody tells you about posting publicly: the posts you're most uncertain about are usually the ones that resonate.
The ones you think are too obvious, too basic, or too personal — those are the ones people save.
Week 3 starts Monday.
4 posts for the agency account. Each one paired to complement Chase's content without duplicating it. Rachel owns execution and cross-posting.
DIRECTION B-Roll + Voiceover or short talking head. Show the team working — real, not staged. Laptops, strategy calls, content reviews.
VO / HOOK "Most people think social media agencies spend their days making content. We spend ours making strategy."
VO / BODY "Scroll Media is a social-first agency built for service businesses. We work with med spas, fitness studios, jewelry brands, and more — and we build every strategy from scratch around one question: who is this content actually for?"
VO / CLOSE "If you're a service business trying to figure out what Instagram is actually supposed to do for you — that's exactly what we do."
Social media strategy for service businesses — built around audience psychology, not just content output.
We work with med spas, fitness studios, jewelry brands, running retailers, and more. Strategy-first. Data-backed. Always.
If you want to know what Instagram can actually do for your service business — link in bio.
HOOK "Three mistakes we see on almost every service business Instagram account we audit."
POINT 1 "Optimizing for followers instead of saves. Followers are a vanity number. Saves tell you who actually found your content valuable."
POINT 2 "Talking about features instead of outcomes. Your audience doesn't care what you offer — they care what changes for them after they hire you."
POINT 3 "Posting without a strategy. Consistency is not a strategy. A system is."
CLOSE "Fix any one of these and your Instagram will work harder for your business immediately."
Three Instagram mistakes we see on almost every service business account we audit:
1. Tracking followers instead of saves
2. Talking about features instead of outcomes
3. Posting without a strategic system behind it
Fix one of these this week. The results will be noticeable.
Want to know which one is hurting your account most? Link in bio for a free audit checklist.
HOOK "Here's what the first 30 days with a new Scroll Media client actually looks like — before a single post goes live."
WEEK 1 "Week one is entirely strategy. IVP deep-dive, content architecture, platform optimization. No content yet — just understanding."
WEEK 2 "Week two is the build — content calendar, format assignments, hook library. By the end of week two, we know exactly what we're creating and why."
WEEKS 3–4 "Weeks three and four: first content goes live, format testing begins, data starts coming in."
CLOSE "By day 30 we have real signal data and a strategy built on evidence — not guesswork."
The first 30 days of a Scroll Media engagement — before a single post goes live.
Week 1: Strategy only. IVP, content architecture, profile optimization.
Week 2: Calendar build, format testing plan, hook library.
Weeks 3–4: First content live, format testing, data collection.
By day 30 we have evidence-based strategy — not guesses.
Interested in what this looks like for your business? Link in bio to learn more.
HOOK "[Real metric] in [timeframe]. Here's what drove it."
CONTEXT "[Client niche] — Month [X] of our engagement. [Brief account context — where they started, what stage they're at]."
WHAT DROVE IT "[The 1–2 specific strategic decisions that produced the result — format change, new hook approach, content mix adjustment]."
CLOSE "This is what Month [X] looks like when there's a strategy behind the content."
[Real metric]. [Timeframe]. [Client niche, anonymized].
What drove it: [the strategic shift in 1 sentence].
This is what Month [X] looks like when the content is built on a strategy — not a calendar.
If you want to see what this looks like for your business — link in bio.
3 LinkedIn posts for the agency account across the two-week block. These are adaptations from IG content — not net-new production. Rachel adapts, rewrites the caption, and cross-posts. Every post uses Scroll Media voice: always “we,” outcome-led, no buzzwords.
HOOK Three Instagram mistakes we fix on almost every service business account we audit.
Most of them aren’t content problems.
They’re strategy problems.
Mistake 1: Tracking followers instead of saves. Saves tell you who actually found value — followers tell you almost nothing about content quality.
Mistake 2: Talking about features instead of outcomes. Your audience doesn’t care what you offer. They care what changes for them after they hire you.
Mistake 3: Posting without a strategic system. Consistency without strategy is expensive noise.
The PDF breaks down all three with what to do instead.
If you want to know which one is hurting your account most — DM us.
#socialmedia #instagramstrategy #servicebusiness #contentmarketing #agencylife
SLIDE 1 Hook slide: “3 Instagram mistakes we fix on every service business account we audit.”
SLIDE 2 Mistake 1: Tracking followers instead of saves. [Brief explanation]
SLIDE 3 Mistake 2: Features over outcomes. [Brief explanation]
SLIDE 4 Mistake 3: Posting without a system. [Brief explanation]
SLIDE 5 CTA: “DM us if you want to know which of these is costing you the most.”
HOOK Most agencies start posting on day one.
We don’t post a single piece of content until day 28.
Here’s what we do instead — and why it produces better results long-term.
Week 1: Strategy only. We map the audience, define the content architecture, and optimize the profile. No content yet — just understanding.
Week 2: Calendar and format plan. We build the testing framework and hook library before anything is produced.
Weeks 3–4: First content live, format testing begins, data starts coming in.
By day 30 we have evidence-based strategy. Most agencies start with guesses and never stop.
The full breakdown is in the PDF. DM us if you want to see what this looks like for your business.
#socialmediaagency #contentmarketing #instagramstrategy #servicebusiness #agencygrowth
SLIDE 1 Hook: “What the first 30 days with a Scroll Media client looks like — before a single post goes live.”
SLIDE 2 Week 1: Strategy only. IVP, content architecture, profile optimization.
SLIDE 3 Week 2: Calendar build, format testing plan, hook library.
SLIDE 4 Weeks 3–4: First content live. Format testing. Real data.
SLIDE 5 The result: Evidence-based strategy by day 30 — not guesses.
SLIDE 6 CTA: “Interested in what this looks like for your service business? DM us.”
HOOK [Real metric] in [timeframe]. Zero paid ads.
Here’s the one strategic decision that drove it.
[2–3 sentences: what the account looked like before — where they started, what wasn’t working]
[The specific strategic shift we made — format change, content mix adjustment, new hook approach. One sentence, specific.]
[What changed as a result. Specific metric, not vague outcome.]
This is what Month [X] looks like when there’s a strategy behind the content — not just a calendar.
If you want to see what this looks like for your service business — DM us.
#instagrammarketing #servicebusiness #socialmediastrategy #agencyresults #contentmarketing
Send this to Manus to build the full Notion system — two databases, script pages per post, and the Ideas Bank.