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Clients › Lane & Kate
Lift Stage Active Dashboard
LK
Lane & Kate
Jewelry / Retail · Custom & Fine Jewelry for Modern Heirlooms
Lift Stage Active Since May 2024 7,143 Followers AM: Rachel
@laneandkate laneandkate.com Performance Reports
This Month's Focus
AM-updated each month — active CTA, content priority, and any running campaigns
Monthly Focus — AM Managed
March 2026
Active CTA
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Content Priority
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Active Campaigns / Notes
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Strategic Direction
Account narrative and Instagram's role for this client

Lane & Kate is a fine jewelry studio specializing in custom engagement rings and heirloom-quality pieces. The brand is built on the belief that an engagement ring should be as unique as the relationship it represents — and that the buying experience should feel personal, guided, and memorable rather than transactional.

Instagram's role is to build authority and trust with high-consideration buyers navigating one of the most emotionally significant purchases of their lives. Content should educate on diamonds and custom design, showcase real results and client stories, and position Lane & Kate as the trusted guide through the engagement ring process.

01
Build diamond authority — education-first content on the 4Cs, metals, and custom design that earns saves and trust
02
Showcase real results — custom ring reveals, client testimonials, and proposal stories that prove the experience
03
Drive consultation bookings — content that moves high-intent buyers from discovery to appointment
Content Strategy Map
TOFU / MOFU / BOFU — goals, KPIs, and content formats per funnel stage
Top of Funnel — Awareness
Reach New Audiences
40% of content
  • Reach & Impressions
  • New Followers
  • Shares
Formats
Educational CarouselAuthority BuilderFAQ ReelTrending Hook
Middle of Funnel — Consideration
Build Trust & Consideration
35% of content
  • Saves & Comments
  • Profile Visits
  • Watch Time
Formats
Diamond EducationCustom Ring RevealProcess TransparencyBuying Guide
Bottom of Funnel — Conversion
Drive Consultation Bookings
25% of content
  • Link Taps & CTR
  • Profile Conversion Rate
  • DM Inquiries
Formats
Client TestimonialBefore/After RevealDirect ResponseSales Objection FAQ
Content Pillars
Core content themes every post should align to
PILLAR 01
Authority & Expertise
Authority
Diamond expertise, craftsmanship knowledge, and engagement ring education. Educate on diamond 4Cs, metal comparisons, and custom design process to position Lane & Kate as the trusted expert in the room.
PILLAR 02
Education & Guidance
Educational
Engagement ring buying guides to help buyers navigate a high-consideration purchase. First-time buyer guides, budget breakdowns, and process transparency that reduce anxiety and build confidence.
PILLAR 03
Aspiration & Celebration
Entertainment
Bridal inspiration, real proposal stories, engagement announcements, and custom ring reveals. Show the emotional weight and beauty of the moment — the ring, the story, the memory.
PILLAR 04
Trust & Proof
Trust
Client testimonials, featured rings, process transparency, and consultation experience previews. Show real results, real clients, and the real experience of working with Lane & Kate.
IVP Profile
Ideal Viewer / Prospect — who we are talking to and what they need
The Stylish Collector
Core Motivators
Unique Over Generic
Wants a ring that reflects her personality and relationship — not a mass-produced design she'll see on someone else. Custom is the point.
Guided Experience
Intimidated by the diamond buying process. Wants an expert who will guide her through it with patience, education, and no pressure.
Quality That Lasts
Buying for life. Wants to understand what she's investing in and trust that the craftsmanship will hold up as an heirloom.
Key Challenges
Information Overwhelm
Doesn't know where to start with diamonds, metals, or custom design. Needs a trusted guide who simplifies the process without being condescending.
High Stakes Anxiety
This is a once-in-a-lifetime purchase. The fear of making the wrong choice is real — and content that reduces that anxiety builds trust faster than anything else.
Posting Schedule
Content cadence and format assignments by day
Feed Posts
Tuesday
Educational Carousel, Authority Builder, FAQs & Sales Objection Busters
Thursday
Customer Testimonial, Before/After (Custom Ring Reveal), Case Study
Stories
Monday / Wednesday / Friday
Behind-the-scenes, polls, educational tip cards, customer spotlights, direct response story links
Performance Dashboard
Last 3 months — key metrics by funnel stage
MonthFollowersReach/DayNew Followers ViewsProfile VisitsWatch Time SavesCommentsLink TapsScore
Dec 2025 7,091 747 139 90,396 1,131 3.4s 17 36 179 8.2
Jan 2026 7,111 446 78 39,612 694 3.5s 87 42 149 7.6
Feb 2026 7,143 600 79 57,910 761 5.0s 56 16 138 7.4