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Launch Party
Indie Beauty / Retail · Curated Indie Beauty & Clean Makeup
Lift Stage Active Since August 2024 5,373 Followers AM: Riley
@shoplaunchparty shoplaunchparty.com Performance Reports
This Month's Focus
AM-updated each month — active CTA, content priority, and any running campaigns
Monthly Focus — AM Managed
March 2026
Active CTA
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Content Priority
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Active Campaigns / Notes
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Strategic Direction
Account narrative and Instagram's role for this client

Launch Party is a curated indie beauty and clean makeup retailer located in Cincinnati's OTR neighborhood. The brand is built on the belief that beauty should be intentional, inclusive, and independent — a curated alternative to mass-market beauty that celebrates emerging brands and conscious consumers.

Instagram's role is to drive product discovery and community connection for the Conscious Beauty Curator — a woman who values curation over convenience, wants to discover brands before they go mainstream, and sees her beauty routine as an expression of her values.

01
Drive product discovery — introduce indie brands and new arrivals with the context and story that makes them worth buying
02
Build community authority — OTR presence, local partnerships, and events that make Launch Party the beauty destination in Cincinnati
03
Educate and inspire — ingredient education, self-care rituals, and beauty how-tos that earn saves and build trust
Content Strategy Map
TOFU / MOFU / BOFU — goals, KPIs, and content formats per funnel stage
Top of Funnel — Awareness
Reach New Audiences
60% of content
  • Reach & Impressions
  • New Followers
  • Shares
Formats
Product Feature ReelSilent ReelBrand SpotlightOffers & Promotions
Middle of Funnel — Consideration
Build Trust & Engagement
25% of content
  • Saves & Comments
  • Profile Visits
  • Watch Time
Formats
Educational How-ToProcess BreakdownHot-Take / OpinionIngredient Deep-Dive
Bottom of Funnel — Conversion
Drive Purchase Action
15% of content
  • Link Taps & CTR
  • Profile Conversion Rate
  • Story Link Clicks
Formats
Before/After TransformationFAQ & Sales ObjectionDirect ResponseCustomer Testimonial
Content Pillars
Core content themes every post should align to
PILLAR 01
Product Discovery & Brand Spotlights
Authority, Connection
Introduce indie beauty brands, new product launches, and curated finds. Showcase what makes each brand unique, special, and worth discovering — before they go mainstream.
PILLAR 02
Beauty Education & Self-Care Rituals
Education, Authority, Trust
Educate on skincare routines, ingredient benefits, how to use products, and self-care rituals. Demystify beauty without gatekeeping — make the audience smarter and more confident in their choices.
PILLAR 03
Community & Local Culture
Trust, Engagement
Showcase Launch Party's Cincinnati OTR presence, local partnerships, events, and community connections. Feature customer stories and behind-the-scenes moments that make the brand feel real and rooted.
PILLAR 04
Lifestyle & Relatable Beauty
Connection, Authority, Social Proof
Connect beauty to everyday life, personal style, and self-expression. Show how beauty fits into busy, intentional lifestyles and make the audience feel seen, celebrated, and inspired.
IVP Profile
Ideal Viewer / Prospect — who we are talking to and what they need
The Conscious Beauty Curator
Core Motivators
Discovery Before Mainstream
Wants to find emerging brands before everyone else does. Sees herself as a tastemaker — and Launch Party as her source for what's next.
Intentional Consumption
Thinks about what she buys. Wants clean ingredients, ethical brands, and products with a story — not just whatever's on the shelf at Sephora.
Community Connection
Values local, values OTR, values the experience of shopping somewhere that feels curated and personal rather than corporate and generic.
Key Challenges
Too Many Options
The indie beauty space is crowded. Needs a trusted curator who has already done the vetting — so she can discover with confidence instead of overwhelm.
Ingredient Confusion
Wants to understand what's in her products but finds ingredient lists confusing. Education that simplifies without dumbing down earns her trust immediately.
Posting Schedule
Content cadence and format assignments by day
Feed Posts
Monday
Product Feature Reel, Silent Reel, Offers & Promotions
Wednesday
Educational (How-To), Process / Method Breakdown, Hot-Take / Opinion
Friday
Product Feature Reel, Before/After Transformation, FAQs & Sales Objection
Stories
Monday / Wednesday / Friday
Behind-the-scenes, polls, educational tip cards, customer spotlights, direct response story links
Performance Dashboard
Last 3 months — key metrics by funnel stage
MonthFollowersReach/DayNew Followers ViewsProfile VisitsWatch Time SavesCommentsLink TapsScore
Dec 2025 5,325 1,756 204 156,871 1,272 4.4s 32 410 159 9.1
Jan 2026 5,370 1,451 82 106,849 928 6.6s 50 118 131 7.5
Feb 2026 5,373 823 69 75,762 621 7.1s 49 94 94 7.7