Skin by Brownlee is an e-commerce skincare brand specializing in products formulated for perimenopause and hormonal skin changes. The brand is built on the insight that most skincare brands ignore the specific needs of women going through hormonal transitions — and that this audience is underserved, frustrated, and actively looking for solutions they can trust.

Instagram's role is to build authority and trust with the Skin-Conscious Realist — a woman who is skeptical of generic skincare advice, wants real education, and needs to see proof before she buys. Content should demystify perimenopause skin, introduce products with context, and build a community of women who feel seen and understood.