We did our homework before this call. Here's what we found, how we think, and the questions we want to work through together.
We pulled this together before the call. If anything's off, correct us.
We mapped both accounts — what's working, what isn't, and where the opportunity lives.
Our take: The two-account question has to be answered before anything else. One of the first deliverables of a Blueprint engagement is a clear recommendation on how to handle both accounts without doubling the workload.
The strengths, the gaps, and where the real opportunity lives.
Two sisters who grew up eating at this deli, bought it to preserve it, and are now expanding it across Cincinnati. That's a founder story most local brands can't manufacture. It isn't in the bio. It isn't in the content. It isn't being told anywhere.
Most local delis would trade anything for a 7K-follower Instagram. The base is there. The problem is there's no system behind it — no funnel, no Reels engine, no keyword strategy. The Hyde Park account isn't broken. It just has no strategy.
The bio says "catering available" — and that's it. For a deli with an 80-year reputation, catering is a meaningful revenue line that gets zero content attention. A dedicated content pillar for catering alone could materially move that needle.
Carl's has three things most local brands can't build from scratch: an 80-year legacy, a genuine founder story, and a loyal existing audience. The brand isn't the problem. The system is. Build the system and the content practically writes itself.
A sample of how we'd approach Carl's Deli across all three funnel stages — built around your story, your audience, and what performs in this niche.
This is a sample — not the full strategy. A Blueprint engagement builds this out across 90 days, mapped to your IVP, your seasonal calendar, and what the data tells us is working. These 12 ideas represent the direction. The full system is what makes it compound.
Scroll Media specializes on one channel — because mastery beats mediocrity. Locally rooted and recognized by the OTR Chamber of Commerce.
The right starting point depends on where you are and what you need most right now.
A complete 90-day Instagram strategy built for Carl's in 3 weeks. IVP, content pillars, keyword strategy, profile optimization, and a definitive answer on both accounts.
Full-service Instagram management. Strategy, content creation, execution, and reporting — all handled. Blueprint is Month 1. We execute every month after.
If there's a fit, the process is simple.
Based on what we cover today, we'll put together a clear recommendation — with the right starting point and investment options built around Carl's goals.
We'll walk through it together, answer questions, and make sure we're fully aligned before anything moves forward.
Once aligned, we sort the paperwork and schedule the onboarding call. Strategy Month kicks off and we start building the foundation.