Chase Gianattasio
Co-Founder · Chief Operations & Growth Officer
Growth, operations, brand. Everything upstream of delivery, plus reporting production.
Full-time
01Business Development
- Cold outbound across email, LinkedIn, IG@chase.scrolls
- Warm activation — referrals, past-client re-engagement, network follow-up
- Discovery calls, qualification, proposal builds, walkthroughs
- Closes all new client deals
- Owns BD pipeline end-to-end through Phase 1
02New Client Acquisition
- Runs the Customer Acquisition Module (10-component system)
- Owns active pipeline — Rooted Grounds primary, full Wave 1 list
- Phase 1 target: 3 net new clients by Aug 31
03Client Strategy — Build + Creation
- Owns strategy build process and creation end-to-end
- Initial Signature strategy — IVPs, content pillars, ideation, decks, Homebases
- Carl's Deli precedent owner; future Signature builds inherit
- Per-client retrofit work on the 7 existing clients beyond Carl's
- Hands off to Allison for ongoing adjustments and refinements post-build
04Performance Reporting + Analytics
- Owns the process, methodology, and production of monthly client reports
- Maintains scoring framework, outlier engine, KPI ranges
- Generates reports, hands off to AMs to distribute across their accounts
- Owns analytics infrastructure (Metricool, Meta Graph API)
05Productized Layer
- A2A Playbook, Blueprint, Strategy Session — product, pricing, sales pages, launch
- ManyChat funnel build
- Distribution and conversion across IG, LinkedIn, email
06Web Infrastructure
- tools.scrollmedia.co, decks.scrollmedia.co, reports.scrollmedia.co
- GitHub repos (scroll-proposals, scroll-media-tools, scroll-reports)
- All HTML production builds and deploys
07Personal Brand
- @chase.scrolls (IG), Chase Gianattasio (LinkedIn), Threads, X
- Content production, posting cadence, voice
- Personal brand as BD funnel
08Operations + OS
- AI stack governance (Claude Chat / Code / CoWork / Chrome / Design)
- SKILL building + OS architecture
- Vendor management + subscription discipline
- Notion KB rebuild (Phase 2)
09Finance
- Cash position, runway, owner-draw timing
- Pricing decisions
- Contractor pay + payroll
- M&A trajectory (long-arc)
Out of Scope
Day-to-day AM management. Delivery oversight on individual accounts. Shoot strategy + execution oversight. Content quality QA. Primary escalation for client/delivery issues. Ongoing strategy adjustments post-build.